— Selected work

Brand stories you'd love to hear.

A small sample of engagements. Full case memos, methodology documents, and references available under NDA.

2025
Fintech founder
Financial dignity

Rewriting a fintech's origin story around its founder's convictions.

Surfaced the founder's philosophy on financial dignity, rebuilt the brand's narrative around it. Employee retention and customer advocacy compounded through the year.

2024
Federal ministry
Public sector

A ministry brand that citizens finally recognized as their own.

Stakeholder-mapped repositioning of a public agency. Measured against trust, participation, and internal culture outcomes.

2024
Seed fund
Portfolio operator

Portfolio-wide brand rigor that raised the average round.

Standardized a values-first brand methodology across seven portfolio companies, tightening pitch narrative and downstream fundraising performance.

2023
Consumer founder
Consumer

A Lagos consumer brand built to travel.

Rooted local, engineered global. Founder story to visual system to launch narrative — a brand equally at home in Lagos, Nairobi, and London.

2023
State authority
Public sector

Unifying 14 sub-department identities into one governance system.

Consolidated a state authority's fragmented identity landscape. Print costs down 31%, cross-agency governance manual delivered.

2022
Health-tech founder
Health-tech

A clinical brand with a beating human heart.

Repositioned a health-tech startup around clinician-founder convictions. Recruiting time-to-hire cut in half.

Your story next?

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